How Effective An SMS Marketing Software For Your Strategy


SMS marketing software is an effective marketing strategy that is gaining recognition in the marketing arena due to its affordable cost and effective features. Unlike earlier days, you might not have to rely on service providers to send bulk SMS. All you have to do is just find effective bulk SMS software that lets you to send SMS to thousands of people in just a single click. SMS marketing is a relatively new but highly efficient means of delivering marketing communication. The software is easy to use and extremely cost-effective in sales conversions compared to other marketing media.

Messaging software is just a utility application. It is useful for creating and disseminating text messages to multiple contacts either from a mobile device or a personal computer. This software helps a company to get in touch with its customers directly. The primary use of this software is to keep the customers informed of the latest happenings in the company that they are concerned with such as the latest upgrades and launches. With mobile being almost omnipresent on the earth, ad message sent from the company is certain to reach a wide range of customers throughout the world in time.

Now let’s see, how web content becomes accessible as a SMS in a mobile? This is done by an application known as the SMS gateway. The SMS gateway application delivers web content to mobile users through messages or short codes. This application connects an SMSC at one end and web application on the other end and acts as a gateway throughout. It uses the feature of two-way text messaging.

The functioning of the SMS service is completely dependent on the gateway used because it is the application which interacts between the web content and the SMSC. It helps to send text messages from a personal computer to a mobile and vice versa. Selecting the characters offered is also an important criteria and having 160 characters with concatenation is absolutely necessary.

Since, the software is used to bulk amount of SMS to thousands of people it is known as bulk SMS software. It can be accessed with a minimal service fee and it is often provided by SMS service providers. It has immensely benefited mostly small and medium scale companies in increasing their customer base within their budget. Sending multiple SMS to customers has helped small scale companies to build a stronger customer relationship.But what exactly does this software do?

SMS marketing is gaining popularity all over the world due to its effectiveness in delivering results. In most cases, it has beaten other marketing media in terms of performance. The reason for this is that this form of communication is usually directed at interested customers as opposed to other forms of mass media or direct marketing where the company has to reach out to a larger audience to get a percentage of that converted into sales. Using SMS as a marketing tool has delivered conversion rates as high as 70%. As a result, companies are setting aside a portion of their marketing budget towards this technique.

Starting a SMS marketing program for your business is easy. All you have to do is register online for the software and then start the process of capturing customer data either through in store sign up, your business website or through information from your staff who are in direct contact with your customer (such as in-store assistants). Once this is done, all you have to do is sending out a message using the software about any promotions or offers that you are running. The software allows the message to be simultaneously forwarded to over 500 numbers depending on your agreement with the service provider. After this, all you have to do is sit back and watch as your sales revenue increases.

Certain websites offer added services where the businesses get a comprehensive service. They provide their customer’s contact information and the message to be formulated. The SMS marketing company manages the entire process for them from end to end starting with composing the text to sending out the message to the customers. The best part of SMS marketing is its cost effectiveness as it is much cheaper than other conventional advertising media for delivering the message to the consumer. Due to their cost effectiveness, even small businesses can afford to use these services. This is why businesses of different sizes and types including retailers, restaurants, health clubs and other businesses are using this medium to communicate directly with their customers.

Bulk SMS marketing strategy has brought about a change in the strategic outlook of online marketing with new businesses and companies looking forward to mobile or SMS marketing. As the demand for SMS marketing is increasing at a steep rate, SMS service providers are also emerging in large numbers to satisfy the expectation of the companies and entrepreneurs.

SMS marketing is an upcoming phenomenon and companies not adopting it are sure to lag behind in this intensely competitive field of marketing. With increasing mobile users, the strategy of marketing through bulk SMS is here to stay.